I’ve always been drawn to the unseen, to the emotion behind a collection, the energy of a space, the way a story comes alive when shared with intention. My career has unfolded through these layers: building collections, curating experiences, and guiding brands toward coherence between their essence and their expression.

With over a decade of experience, from Skopje to Paris, Tokyo, London, and Lisbon, I’ve supported designers and founders who believe that beauty can be both visionary and responsible. From managing international showrooms to producing fashion week presentations, pop-ups, and brand launches, I help position and elevate brands with clarity and intention.

My background spans collection development, wholesale, and global market strategy, supporting international expansion and storytelling through communication, partnerships, and experiential activations.

Educated with an Executive MBA in Fashion from the University of the Arts London, I anchor my work in strategy, sustainability, and soul. I believe in creating growth that feels genuine, where creativity, structure, and purpose coexist. What fulfills me most is helping brands evolve consciously and beautifully, in tune with the world they touch.

Let’s create together.